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Digital marketing is a vast umbrella term that covers multiple areas from SEO to blog writing and distribution channels to budgets. In this guide, we’ll help you to understand the key pillars of digital marketing, enabling you to build your own digital marketing strategy to optimize advertising through online channels such as search engines, your websites, social media, email, and mobile apps.
What skills do you need for digital marketing?
This depends on what job role within digital marketing you’re interested in. Generally speaking, a sharp, incisive mind with an eye for detail is really useful for analytical roles — such as SEO — as is an understanding of data. Creativity and imagination are great for content, social media and strategy positions.
What is a digital marketing strategy?
A digital marketing strategy is the creation of an overarching plan to achieve certain goals and aims for a business. It will draw on cross-channel planning — PPC, social media, content creation, SEO — across a period of time to deliver the best results for your business. It can be flexible if you need to tweak plans.
Why do I need digital marketing?
If you haven’t yet embraced digital marketing, what are you waiting for? Businesses that don’t use digital marketing run the risk of missing out — it’s where your customers are, and definitely where your future customers are. According to research from RetailDive, 87% of shoppers start looking for products online.
Digiyah Digital Marketing Course
